Creating a playbook

Build an automated workflow on the playbook canvas.

Updated October 2026 · 1 min read

Playbooks automate the steps your team repeats, such as welcome emails, check-ins or escalations.

  1. Open Playbooks and select Add Playbooks.
  2. Enter a Playbook Name and Description.
  3. Choose the Entity Type and Status.
  4. Choose a Trigger Type: Manual, Segment or Scheduled.
  5. Optionally turn on Enable Exit Trigger, which ends all in-progress enrollments when its condition is met.
  6. On the canvas, select the + below Start Trigger to add steps. See Playbook steps reference.
  7. Select Save.

Trigger types

TriggerStarts when
ManualYou enroll companies yourself
SegmentA company enters the segment you choose
ScheduledThe schedule you set comes round
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